Rudy agreed with Anita that the CSR movement is running out of steam.  He put it this way:  CSR is losing its internal and external validity.   Many firms are using CSR as a varnish to send signals to markets for labor, products, and finance.  The signals are too noisy to be valuable. Rudy sees the field as coalescing around the idea of Corporate Purpose.   Practitioners need guidance from us, he thinks.  There are two prevailing approaches to purpose that are relevant. 1.     ...